Do you have a beautiful website, but not getting business leads from your website?
Today, many businesses have an online presence in the form of a website. They have a pretty good design, nice content which is informative as well and sometimes an ecommerce module enabling a visitor to purchase products/services online. Then there is other half of the story – NO TRAFFIC !
Every day, people come to search engines like Google, Yahoo and Bing to find information about products or services thay wish to buy. Popping your website listing on to the first page of these Search Engine Results Page,(SERP)will give huge exposure to your brand and gets you direct sales or business leads to you.
SEO – Our approach
Keyword analysis/ keyword discovery is the first step in Search Engine Optimization. In this stage, we use the historical search data to find “what keywords” (search phrases) people have used on Google when they are looking for a particular service. For example, a person may use the following search phrases/keywords when he needs a detective agency in Orange County:
- Detective in orange county
- Detective agencies in orange county
- Private detective in orange county
- Private spy in orange county
Once we decide on the keywords which have high search volume, then we proceed to the actual optimization stage.
A complete “White-hat” solution
Most of the SEO companies rely on unethical means to “fool” search engines and rank higher in the search results. This is called Black-hat SEO. While this method yields good results in the short term, thers is a high risk of getting blacklisted by search engines permanently. You may refer to the infamous case of jcpenney.com for an indepth analysis of what blackhat seo is and how search engines find and penalize websites that follow such practices.
Our SEO team has comprehensive knowledge about the methods of optimization approved by Google and other search engines. Infact, our SEO practices are developed by studying the actual patent granted to Google in 2007. We can definitely say that the 100% success rate we enjoy with our search engine optimization projects is largely due to following white hat SEO methods as discusses in this original patent of Google.
Guaranteed First page position via Annual Maintenance Contract
Search Engine Optimization FAQs
Once a website appears on page#1 for the desired keywords, we provide an optional AMC for maintaining the page#1 position. This is like an “extended warranty” and the customer do not need to worry about fluctuations of his website’s position in search results.
Search Engine Optimization is the practice of ranking a website on the search engines to increase its visibility when users search for relevant keywords and queries.
As you can increase the ranking of a site across a range of keywords, you will begin to see an increase in the organic traffic that it receives. Organic traffic is that which comes from Google’s natural listings, rather than paid ads. Our ” What is SEO?” guide further answers this question, breaking down the things that you need to do to get your website to show up on the SERPs (search engine results pages):
- Ensure these search engines understand who you are and what you offer.
- Convince them that you are the most credible option for their users.
- Make your content deliverable.
But it’s important to understand that Google ranks results based on the best-fit for the query being searched.
Yes, your business should be investing in SEO. Search engine optimization offers a way to increase traffic without paying for each and every click.
When you run PPC ads, you’ll be charged for every single click that comes to your website through that channel. However, if your website ranks organically on the search engines, this traffic is essentially free (at least in terms of a cost-per-click). Of course, it takes investment into skills and resources to rank a website on the SERPs.
If you’re able to rank your website at the top of the search engines, you’ll benefit from a stream of traffic that won’t have click costs associated with it, and that won’t stop when ads are turned off. Rank organically, and you’ll enjoy 24/7 visibility.
But let’s also remember that organic search is responsible for an average of 53% of total site traffic. If you’re ignoring SEO, your competitors are enjoying this traffic. Most businesses cannot ignore the importance of SEO. No matter what type of company you are, whether you’re a local business, sell online, or are a global enterprise, you need to be paying attention to your SEO strategy.
SEO is the process of optimizing your website to rank higher on the search engines. But how does SEO work?
Google uses over 200 ranking factors, and these allow the search engine’s algorithms to rank websites based upon the relevancy and authority of their pages. As Jason Barnard comments:
Google is striving to recommend the most relevant answer from the most trustworthy source in the most appropriate format for its user.
To succeed at SEO, you need to ensure that your content is the most relevant result for a specific search query and that your website is seen as a trustworthy source. You can read our guide on SEO basics to learn more about how to optimize your site if you’re a beginner.
You can’t jump into an SEO strategy blind. You need to know what people are searching for on Google to find businesses just like yours to optimize your site for these terms.
You can do this either using Google’s Keyword Planner or the SEMrush Keyword Magic Tool. Load up the tool and enter a term that you think people would use to find your business online. You’ll then be served a whole host of related keyword suggestions, including their monthly search volume.
You can then use these insights to inform your strategy and understand what people are searching for.
If your website isn’t ranking on Google, there are a few reasons why that could be. But first, head to Google and run a site: search for your website.
If you see your site’s web pages listed, you know that your site is indexed. Reasons why your website isn’t ranking could be that:
Your site is new and hasn’t built up sufficient authority to rank for competitive search queries. You can’t launch a website and expect to rank for your target queries overnight; you need to demonstrate that you deserve to rank.
Your content doesn’t match the searcher’s intent or lacks in-depth analysis or quality compared to the pages that rank for the queries you’re looking at. You need to ensure that the pages you serve are at least as good as, ideally better than, what’s already ranking.
If you don’t see any of your website’s pages listed, this means that it has not been indexed. Reasons for this could include:
Your website is blocking search engines from crawling it (usually in your robots.txt file) or is instructing them not to index it (generally using noindex tags). Resolve these blocks, and you should see your site indexed.
Your site has launched very recently (within a few days), and you have not submitted the site to Google or linked to it from anywhere, meaning it hasn’t yet been indexed. Set up Google Search Console and request indexing.
Your site has received a sitewide manual penalty for violating Google’s Webmaster Guidelines. This is rare and unlikely. However, you would need to have been using some seriously black-hat SEO tactics for this to happen.
There’s a common misconception that posting on social media helps increase your website’s rank on search engines. As Moss Clement states in our guide to 7 Ways Social Media Can Improve Your SEO Results:
Social media does not directly contribute to SEO ranking, but the links you share across social platforms increase brand exposure.
Your shares across social media sites have no place in SEO rankings. Still, when more people share your content throughout social media, it generates social signals that indicate your posts are useful to your target market.
While social media doesn’t directly increase your search engine rankings, it indirectly affects and helps build your brand.