What Are GEO and AEO?

GEO – Generative Engine Optimization GEO is the emerging practice of optimizing content for AI-powered search engines and chatbots (like Google’s SGE, Bing Chat, and ChatGPT). It focuses on how content is picked up by AI summaries. You need to create content that answers specific queries concisely. Structured data, FAQs, and authoritative signals matter more. GEO requires you to think

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Current SEO Trends in 2025: Is SEO Dead? What Are GEO and AEO?

Search Engine Optimization (SEO) has been the backbone of digital marketing for over two decades. But with rapid advancements in AI, voice search, and changes in user behavior, many marketers are asking: Is SEO dead? The short answer: Absolutely not. But SEO is evolving faster than ever. Let’s dive into the current SEO trends, explore whether SEO is still relevant,

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