Brand messaging is what your company says and how you say it. Your brand messaging will involve a mission statement, as well as a value proposition. The message should reflect what your company does and believes, and speak succinctly to your customers’ immediate needs and desires. Your brand voice is critical to the effectiveness of your brand messaging.

The average person or company may believe that digital branding is focused on our logo or website or SEO and how it may impact a consumer’s perception of our brand. But, it’s no that, much more complicated. It involves many in the connected world like Search Engine Results, Videos, Social Media, Online Reviews, Content etc. most decisions are made after experiencing your brand in the digital space.